Crafting a Promise: The Grommet
Every company needs a mission statement to ably define who they are and whey they want to go.
What does it mean to "buy differently?"
In their transition from The Daily Grommet to simply, The Grommet, I was asked to write a mission statement best describing the online retailer's brand, and their impassioned commitment to Citizen Commerce.
It is featured prominently on their website and on the wall in their Somerville headquarters.