PUMA Social OLA

Copy
CREATIVE DIRECTION

Playing upon the Puma Social, a celebration of the "after hours athlete"—aka bar games enthusiasts, this copy-driven concept illustrates the idea of knowing who's ahead in the competition, no matter what you're counting. The After Hours Athlete always keeps score.

Puma Social is gear for the After Hours Athlete. These are the champions of going out. Inside of every one of us, there is a After Hours Athlete --which one are you? This quick interactive takeover ad gives the user one question to answer--It's 2am. Thursday night. Game plan? (Everyone loves arbitrary quizzes. Especially short ones.)

Boom. You get your "results" and now you're staring at yourself in a trading card on your computer screen. Web cam fun for all. Share it with your friends and see what Puma Social product your inner After Hours Athlete just should not live without.